Lucca is a group of companies that work with Specialty Coffee in Brazil. The Lucca Group has 20 years of experience in the Specialty Coffee market and they are a reference in this niche, in Brazil, and across the world. Our goal with Lucca is to communicate to the community of consumers, considering all the different consumers that Lucca has, the experience, the high quality, the services and products that the group has to offer them. More than that, we had the challenge of using storytelling to help them communicate the generational transition in the company.