The Gregs, as it is known, is a very charming bike cafe. In mid-2018 we began working to expand Gregário Café. After researching and prospecting for partnerships, Gregário made the decision to expand its business niche. The Café is now also a cookie factory, the product's success was such that it completely changed the business potential. We developed a mascot for the brand, a biker cookie hunter cat called “Gregarito”, which communicated the brand essence and was a turning point in the interaction between the brand and customers.