Leaders for Life is a martial arts academy, and its mission is to raise leaders for the future. Their classes go beyond martial arts and help develop real life skills such as teamwork and emotional intelligence. They are based in Houston - Texas and we wanted to make their logo achieve its full potential for brand strength. We developed an emblem that can be used in two different ways: it can be used as a coat of arms for the members of the academy; and it also communicates the variety of sports that they work with. It brings more information about the business, including its values and approach, to the new visual identity.